• orange shirt with green H&M Conscious Collection tag showing 70% recycled polyester
    Eco Beauty & Fashion

    Is Eco Fashion Conscious?

    Quick on the heels of the Shop Drop Challenge, in which more than 500 of you joined me to save 3,000 pounds of landfill waste and $30,000 by swapping or thrifting our style for the month of January, I started hearing rumors of a new H&M Conscious Collection that was blowing the socks off eco fashion. And since this is the one time of year that I don’t feel (too) guilty shopping new, I decided to head over to the mall to investigate. Now you know now much I rail against the mall, home of bottom-of-the-barrel fast fashion houses like Forever 21, which have outsourced our $3 trillion a year…