GMO proponents have long claimed that genetically modified seeds allow farmers to apply less chemical pesticides and grow healthier crops. But a recent study by Food & Water Watch shows GMO use has significantly increased the amount of herbicides dousing crops over the past 15 years. In honor of Mother’s Day, a new campaign by Just Label It positions moms against GMOs and targets Quaker–and its parent company PepsiCo–for fighting GMO labeling, now supported by 93% of Americans.