Mommy Greenest Approved: Pristine Beauty Breast Cancer Kiss Off
Here’s something that pisses me off: Companies manufacturing with toxic chemicals linked to breast cancer that stick pink ribbons on their products in the name of breast cancer prevention. Each year, I hop on my soapbox to rail against this practice of pinkwashing—most egregiously by the Susan G. Komen Foundation, which you can read about here. During the month of October, I regularly share three easy tactics to avoid pinkwashing in food and beauty products as well as the 17 easy-to-avoid chemicals in everyday products that Harvard University identified as causing breast cancer. But there’s one company that I don’t have to worry about: Founded by a breast cancer survivor…
3 Tricks to Avoid Pinkwashing
Is your newsstand looking a bit flushed? It must be October, when the beauty industry slaps pink ribbons on products that donate to breast cancer research, and writers tint their editorial in solidarity. Although financially supporting research is lovely, I’m inclined to think that companies should stop formulating products with phthalates, parabens, synthetic fragrances and other chemicals that cause cancer in the first place.