From plug-ins to sprays, synthetic air fresheners are bad news. Chock-full of toxic ingredients, they typically contain phthalates linked to obesity and other problems, as well as potent allergens that lead to fragrance allergies—a condition that affects 34 million people in the U.S. That’s why when I heard about this new campaign from Women’s Voices for the Earth, I knew I had to share. The campaign targets Glade air fresheners and employs some of the cutest babies I’ve ever seen as messengers. If SC Johnson can use cute babies to sell products, why can’t we use them to let people know about the air-polluting fragrances that are in their products?