A better title might be: What (the %&*^) is eco friendly fashion and why should you care? Because when it comes to something as important as your family, it’s easy to find motivation to investigate healthier options. But when it comes to your closet, it’s sometimes tempting to just shut the door. But what you put into your wardrobe can affect all of us. A great example is cotton. Six of the seven insecticides used in cotton production are classified as hazardous by the World Health Organization.