Mommy Greenest Approved: Purely Posh

You’ve heard it all before: The skin is our largest organ, as much as 60% of goes onto our skin goes into our bodies, women use about 12 beauty products daily, delivering as many as 168 potentially toxic chemical ingredients into their bodies each and every day.

But even if you want to change out to natural beauty, it might take more time or money than you’re prepared to spend right now—until you discover Purely Posh.

Makeup can expose us to chemicals, but switching to natural beauty may take more time or money than you’re prepared to spend—until you discover Purely Posh. This new site is chock full of tried-and-truly natural beauty brands like Honeybee Gardens, Acure Organics and Zuzu Luxe, hand-picked by founder Jen Gamez, which are featured in how-to videos starring awesome makeup artist Jonah, who is the master of the cat’s eye.

Prices are right in line with mass-marketed brands—think pressed powder for $11 and lip gloss for $12—and shipping is flat-rated at a mere $6, regardless of where you live. And now through July 22, 2013, get five percent off any order with “greenest” at checkout.

But my favorite thing about Purely Posh is the site’s commitment to the highest standards of ethical beauty. Nothing is ever tested on animals. All ingredients are as natural as possible. And you can search and sort for what’s important to you: Organic, vegan, gluten-free, made in the USA and/or unscented.

Watch as I upgrade my natural look—sans gifted makeup artist—with these four eco makeup essentials: Pure Anada’s Sheer Radiance Tinted Moisturizer in Light, Emani’s Trio Eyeshadow in Feeling Blessed, Honebee Gardens Luscious Lip Gloss in Viper and Zuzu Mascara in Onyx.

Thanks to Purely Posh, I might just be inspired to make up daily!

This post was sponsored by Purely Posh and meets the standards I’ve established to endorse a brand as “Mommy Greenest Approved.” Click here for more about Editorial Standards. 

Photo: Purely Posh