Here’s something that pisses me off: Companies manufacturing with toxic chemicals linked to breast cancer that stick pink ribbons on their products in the name of breast cancer prevention. Each year, I hop on my soapbox to rail against this practice of pinkwashing—most egregiously by the Susan G. Komen Foundation, which you can read about here. During the month of October, I regularly share three easy tactics to avoid pinkwashing in food and beauty products as well as the 17 easy-to-avoid chemicals in everyday products that Harvard University identified as causing breast cancer. But there’s one company that I don’t have to worry about: Founded by a breast cancer survivor who realized early on the connection between toxic chemicals and the disease, Pristine Beauty’s personal care products are carcinogen-free and donate to the fight against breast cancer on an ongoing basis. Plus, they’re really, truly awesome. Founded by a breast cancer survivor, Pristine Beauty’s personal care products are free of carcinogens and support the fight against breast cancer–and pinkwashing. And pink. Like 1950s movie star boudoir pink. In fact, that’s the theme of the whole line—a throwback, tongue-in-cheek nod to the postwar products and ads, which (ironically) kicked off this whole toxic era in the first place.
But Pristine Beauty is pink without Komen’s pink ribbons—because when you’re a breast cancer survivor with alliances to the Cancer Prevention Coalition and the Young Survival Coalition, who needs those? From their very first day of operation, Pristine Beauty has donated 10% to these organizations. This is pink without pinkwashing–because nobody needs that.
I first discovered Pristine Beauty skin and hair products nearly a decade ago, wrote about their delicious orangesicle-scented deodorant on EcoStiletto–since then, I’ve loved everything I tried. So when founder Blaire Kessler reached out with information on their antioxidant-rich Suga Suga Woo Woo! Facial Exfoliating Polish and super-hydrating, glossily gorgeous Movie Star Kiss Natural Lip Shimmer, I knew I had to share.
As Pristine Beauty is also offering free shipping through the month of October, consider this your opportunity to achieve the perfect pucker–and tell breast cancer to kiss off.
Feeling lucky? Three Mommy Greenest readers will win the Pristine Beauty kiss-off combination, worth $40. You can enter here, by answering the question, “What do you hate about pinkwashing?” in comments, below. I know this community will have some creative answers!