There’s a great scene in the new biopic of Stephen Hawking in which he woos his soon-to-be wife with an analysis of why the men’s white shirts luminesce in the ultraviolet lights of a cocktail party. “Optical whiteners,” he says—and she swoons. I didn’t know that that meant, so I did a little research. Optical whiteners are synthetic chemicals that make laundry look brighter; they absorb ultraviolet light and re-emit it as blue light. (It’s basically the same reason why white-haired ladies use blue shampoo.) So since optical brighteners have nothing to do with getting your laundry actually clean, I wondered if there was a downside to these chemicals—and if you could find a laundry detergent that didn’t include them. Yes and yes, in the form of the all-natural, totally excellent Meliora K natural laundry product. Optical whiteners may cause developmental and reproductive problems, and they don’t make clothes cleaner. So why are you still using them? Try this natural laundry solution at 15% off or win it, free! According to the EPA-supported Design for the Environment program, optical brighteners may cause developmental and reproductive problems, as well as skin sensitivity when clothes coated with optical brighteners are exposed to light. They also pose environmental concerns, because they don’t biodegrade.
But can you get clothes clean, bright and white without optical whiteners? Absolutely, as I just discovered by using the Right Hand Laundry Powder from Meliora K. This is a potent combination of sodium bicarbonate, sodium carbonate and coconut-oil based soap. That’s it! And yet this vegan, organic, biodegradable powder really works! With no fragrance, phthalates, sodium lauryl sulfates, 1,4-dioxane, dyes or—of course—optical brighteners in the mix, it’s especially beneficial for those who suffer from skin irritations and allergies.
Meliora K is so confident in their formulas, they provide the recipe right on their site! They encourage you to DIY your own laundry recipes by using their Really Grate Soap Flakes or, if you prefer to grate your own, their No Frills Soap Bar. And they include natural laundry tips on packaging, such as replacing fabric softener with white vinegar and pre-treating stains with a wet toothbrush and powder.
It’s this kind of empowerment-based marketing philosophy that won the Illinois-based Meliora K first place in the 2013 Quinlan Social Enterprise Competition. They’re putting human health—and innovation—over the traditional profit model, and earning a loyal following in the process.
Count me in.
Now through 12.31.14 get 15% off on all Meliora K products with “MOMMYAPPROVED15” at check out, or enter to win one of FOUR $30 gift baskets full of their signature products!