If anything can change the world, it’s greed. As sales of organic food continue to rise–raking in more than $35 billion last year and accounting for nearly five percent of our total food sales–supermarkets are getting into the action. And getting royally rewarded.
Costco just announced nearly $3 billion in organic sales last year, more than double the company’s 2012 numbers. All the big players are getting into the organic act: Kroger introduced its Simple Truth Organic brand in 2012, Target launched the Made to Matter line in 2013 and last year Wal-Mart and Wild Oats partnered to knock 25% off of organic brands typically found at Wild Oats and now sold at Wal-Mart, according to Food Business News.
The announcement puts a whole new spin on Whole Foods’ news that next year it will launch the 365 by Whole Foods Market chain of markets aimed at millennials.
Because if that’s not a market ready for plucking, I don’t know what is.