Shop Drop 2015

illustration of woman against black background with flowers trailing from her handEditor’s Note: Check out the 2016 Shop Drop Challenge!Last year, I discovered that 160 million American women spend an average of $60 each month on clothes, while dumping six pounds of textile waste into the landfill. That’s $10 billion and one billion pounds of trash—every month. I was so floored by those numbers that I started the Shop Drop Challenge and 500 of you joined me, saving an average of $30,000 and 3,000 pounds of waste in just one month. Not bad, right? But more than that, many of you reported that the experience changed the way you thought about shopping—you started buying less, thrifting and swapping more.

This year, when I found out that women spend nearly 190 hours a year shopping and window shopping for clothes and accessories, I realized that time—so precious to all of us—was also at stake here. So I decided to bring the Shop Drop Challenge back for 2015. If you need a New Year’s Resolution that saves time, money and the environment, this one fits the bill. Will you join me? [Read more…]

Inside the MG & Moms LA Swap Party

girl holds shoes and white shirt with big smileThanks so much to MomsLA for co-hosting an amazing Swap Your Style Party to celebrate the culmination of January’s Shop Drop Challenge, in which 500 women saved more than $30,000 and 3,000 pounds of landfill waste, just by taking a 30-day retail shopping pause—and thrifting and swapping instead.

We were joined by celebrity guests Christiane Siedel of “Boardwalk Empire,” LA stylist Alison Deyette—she scored Manolos! Plus, Alysia Reiner of “Orange is the New Black” and her husband, David Alan Basche of “The Exes”—our token male of the day—who promised that nothing any of us tried on “ever makes you look fat.” It’s true—check out the video. [Read more…]

Shop Drop Challenge, By The Numbers

woman smiling with face in handsEditor’s Note: Check out the 2016 Shop Drop Challenge!

Thanks from the bottom of my heart to everyone who supported the Shop Drop Challenge. By now, you’ve heard ad nauseum how much money the average American woman spends on clothes, and how much textile waste she dumps into the landfill. With this in mind, here’s what happened in 30 days this month:

513 women joined the Shop Drop Challenge.
We saved $30,780.
We diverted 3,078 pounds of landfill waste.

Amazing! But we also inspired our community to think beyond the mall when it comes to style. And that, my friends, was the point.

I want to make the Shop Drop Challenge an annual event. If we all got together for a yearly 30-day shopping pause, we could save nearly $10 billion and one billion pounds of landfill waste. Yes, that’s billion with a b. Who’s with me?

Hollywood Stylist Secrets to Thrift Shopping

Hollywood stylist Alison Deyette shares her secrets to thrift shopping at The Closet in Santa Monica, CA. So far, Shop Drop Challengers like Alison have saved $30,780 and 3,078 pounds of textile waste from the landfill. Woot!

America’s Best Thrift Shops

brunette sits on gray wall wearing blue shirt, skirt and bootsThrifters, start your engines! The 2014 Shop Drop Challenge is underway, and we’re second-hand shopping our way through a month-long ban on buying new.

Right now, there are more than 500 of us committed to a mall shopping pause this month, representing a savings of $30,000 and 3,000 pounds of textile waste diverted from the landfill. Incredible! Will you please share this post with your friends, so we can double those numbers? Thank you!

So where are the best places to pop some tags? Here are a few, IMHO. [Read more…]

Shop Drop for Spit That Out

“Rachel Sarnoff of Mommy Greenest has created an entire campaign with her Shop Drop Challenge. She is challenging her friends and followers to stop buying any new clothing or accessories for the month of January 2014 – something I can totally get behind considering I almost exclusively shop secondhand anyway!” -Paige Wolf, Spit That Out