thredUP Ultimate Eco Fashion Haul

thredUP box of eco fashionI admit it, I’m a hauler. That might sound strange coming from someone whose entire online identity depends on the idea of reducing consumption—especially given my focus on thrifting and swapping for clothes, most recently with the Shop Drop Challenge. But hauling—a 21st century phenom in which women and girls use social media and YouTube to display and rate massive amounts of beauty and fashion purchases—is exactly what I’ve been doing. Because today through Monday January 26th, the thredUP 99 Cent Event is putting gently loved style on sale at massive savings: Just 99 cents per piece! Seriously, this five-day sale will go down in history—so don’t miss out! Through the thredUP 99 Cent Event, I scored a $2,100 eco fashion haul for…$9. You read that right: Nine. Dollars. And I’ve got video to prove it. [Read more…]

Mommy Greenest Shop Drop Countdown!

mommy greenest shop drop challenge woman in mall with shopping bagsEditor’s Note: Check out the 2016 Shop Drop Challenge!We’re nearly halfway through the Mommy Greenest Shop Drop Challenge, in which we stop buying any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

Mommy Greenest Shop Drop 2015 Launch!

woman happy laughing looking up at balloons shop drop challengeEditor’s Note: Check out the 2016 Shop Drop Challenge!Ladies, start counting! Today is the first of the Mommy Greenest Shop Drop Challenge, in which we pledge not to buy any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

Shop Drop 2015

illustration of woman against black background with flowers trailing from her handEditor’s Note: Check out the 2016 Shop Drop Challenge!Last year, I discovered that 160 million American women spend an average of $60 each month on clothes, while dumping six pounds of textile waste into the landfill. That’s $10 billion and one billion pounds of trash—every month. I was so floored by those numbers that I started the Shop Drop Challenge and 500 of you joined me, saving an average of $30,000 and 3,000 pounds of waste in just one month. Not bad, right? But more than that, many of you reported that the experience changed the way you thought about shopping—you started buying less, thrifting and swapping more.

This year, when I found out that women spend nearly 190 hours a year shopping and window shopping for clothes and accessories, I realized that time—so precious to all of us—was also at stake here. So I decided to bring the Shop Drop Challenge back for 2015. If you need a New Year’s Resolution that saves time, money and the environment, this one fits the bill. Will you join me? [Read more…]

Where Do I Swap My Style? Give + Take!

interior women's clothing boutiqueRemember the 2014 Shop Drop Challenge? That was when I encouraged Mommy Greenest readers to give up shopping for 30 days. The logic went like this: 160 million American women spend about $60 a month on clothes and dump an average of six pounds of textiles into the landfill; if we all stopped buying new clothes for one month we could save nearly one billion pounds of textile waste and $10 billion. So we didn’t quite reach six figures, but this January, 500 women saved more than $30,000 and 3,000 pounds of landfill waste, just by taking a 30-day retail shopping pause—and thrifting and swapping instead. We celebrated the culmination of that event with an event at the Give + Take Swap Boutique in Santa Monica, CA. And now I’m taking the party one step further. [Read more…]

MG Fashion Swap on BiteSizeTV

Who’s the lucky ecoista? I got styled by super blogger Rachael Dickhute at my favorite fashion swap shop: Give + Take in Santa Monica, CA. Check out the video here. What do you think of my date night dress?

Inside the MG & Moms LA Swap Party

girl holds shoes and white shirt with big smileThanks so much to MomsLA for co-hosting an amazing Swap Your Style Party to celebrate the culmination of January’s Shop Drop Challenge, in which 500 women saved more than $30,000 and 3,000 pounds of landfill waste, just by taking a 30-day retail shopping pause—and thrifting and swapping instead.

We were joined by celebrity guests Christiane Siedel of “Boardwalk Empire,” LA stylist Alison Deyette—she scored Manolos! Plus, Alysia Reiner of “Orange is the New Black” and her husband, David Alan Basche of “The Exes”—our token male of the day—who promised that nothing any of us tried on “ever makes you look fat.” It’s true—check out the video. [Read more…]

Shop Drop Challenge, By The Numbers

woman smiling with face in handsEditor’s Note: Check out the 2016 Shop Drop Challenge!

Thanks from the bottom of my heart to everyone who supported the Shop Drop Challenge. By now, you’ve heard ad nauseum how much money the average American woman spends on clothes, and how much textile waste she dumps into the landfill. With this in mind, here’s what happened in 30 days this month:

513 women joined the Shop Drop Challenge.
We saved $30,780.
We diverted 3,078 pounds of landfill waste.

Amazing! But we also inspired our community to think beyond the mall when it comes to style. And that, my friends, was the point.

I want to make the Shop Drop Challenge an annual event. If we all got together for a yearly 30-day shopping pause, we could save nearly $10 billion and one billion pounds of landfill waste. Yes, that’s billion with a b. Who’s with me?