Mommy Greenest Shop Drop 2015 Launch!

woman happy laughing looking up at balloons shop drop challengeEditor’s Note: Check out the 2016 Shop Drop Challenge!Ladies, start counting! Today is the first of the Mommy Greenest Shop Drop Challenge, in which we pledge not to buy any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

Mommy Greenest 2014 Eco Fashion Holiday Gift Guide

clothes and accessories on white backgroundFrom vegan to organic, fair trade to upcycled, here are just a few eco fashion goodies that are on my list this holiday season. [Read more…]

Mommy Greenest Approved: thredUP Online Consignment

girl holding 10 handbags against white backgroundIt’s the biggest online consignment store the world has ever seen, and now it’s giving all of us a gigantic holiday bonus. Now through New Year’s Eve, thredUP lets sellers keep 100% of every handbag sale, plus gives away a gorgeous designer handbag each and every week! [Read more…]

Eco Fashion, A to V

pewter leather clutch against white backgroundYou’ve read about fast fashion, in which underpaid workers in third-world countries provide western consumers with cheap and disposable goods. You’re all clear on cotton, which uses 17% of the world’s insecticides and is 94% Genetically Modified. But with that in mind, sometimes you just have to shop—and many of those times take place during the holidays. Which is why it makes sense now to figure out what matters to you when it comes to the clothes that you buy. Here’s how I categorize eco fashion. [Read more…]

Eco Fashion Trend Alert: Upcycling

three eco fashion styles in a collage: one pink jumpsuit worn by a model, one white shirt and blue pants worn by a model, one clutch purse on a mannequin handNew collections from two Los Angeles designers prove that the hottest eco fashion trend this summer is upcycling. Unlike recycling, which turns a product into another product of equal value, or downcycling, in which the product degrades, upcycling takes something of lesser value and turns it into something that has a higher value. In this case, these designers are taking salvaged materials—waste from other manufacturers—and completely transforming them. Now through the end of the month, Mommy Greenest readers get up to 30% off on select summer styles! [Read more…]

Is Eco Fashion Conscious?

orange shirt with green H&M Conscious Collection tag showing 70% recycled polyesterQuick on the heels of the Shop Drop Challenge, in which more than 500 of you joined me to save 3,000 pounds of landfill waste and $30,000 by swapping or thrifting our style for the month of January, I started hearing rumors of a new H&M Conscious Collection that was blowing the socks off eco fashion. And since this is the one time of year that I don’t feel (too) guilty shopping new, I decided to head over to the mall to investigate.

Now you know now much I rail against the mall, home of bottom-of-the-barrel fast fashion houses like Forever 21, which have outsourced our $3 trillion a year apparel industry to third-world countries where workers are underpaid and often exposed to dangerous working conditions in order to bring us $5 t-shirts. Could H&M be different? [Read more…]

Inside the MG & Moms LA Swap Party

girl holds shoes and white shirt with big smileThanks so much to MomsLA for co-hosting an amazing Swap Your Style Party to celebrate the culmination of January’s Shop Drop Challenge, in which 500 women saved more than $30,000 and 3,000 pounds of landfill waste, just by taking a 30-day retail shopping pause—and thrifting and swapping instead.

We were joined by celebrity guests Christiane Siedel of “Boardwalk Empire,” LA stylist Alison Deyette—she scored Manolos! Plus, Alysia Reiner of “Orange is the New Black” and her husband, David Alan Basche of “The Exes”—our token male of the day—who promised that nothing any of us tried on “ever makes you look fat.” It’s true—check out the video. [Read more…]

Shop Drop Challenge, By The Numbers

woman smiling with face in handsEditor’s Note: Check out the 2016 Shop Drop Challenge!

Thanks from the bottom of my heart to everyone who supported the Shop Drop Challenge. By now, you’ve heard ad nauseum how much money the average American woman spends on clothes, and how much textile waste she dumps into the landfill. With this in mind, here’s what happened in 30 days this month:

513 women joined the Shop Drop Challenge.
We saved $30,780.
We diverted 3,078 pounds of landfill waste.

Amazing! But we also inspired our community to think beyond the mall when it comes to style. And that, my friends, was the point.

I want to make the Shop Drop Challenge an annual event. If we all got together for a yearly 30-day shopping pause, we could save nearly $10 billion and one billion pounds of landfill waste. Yes, that’s billion with a b. Who’s with me?