About Mommy Greenest

Rachel Lincoln Sarnoff in Paris

Welcome! If you found me by choice, thank you—and if you accidentally stumbled in and are about to click away because you think I’m going to wax philosophical about the joys of dressing your kids in hemp, stick around.

I’m not here to preach. I might use biodegradable bathroom cleaner, but I’m not about to deny my three children the occasional hamburger—though I can’t help reminding them what factory farming is doing to the planet. I live by example, but I’m not a sustainabully. (Yes, I made that word up.)

Since I began publishing EcoStiletto in 2007 and blogging as Mommy Greenest in 2008 (the two merged under the MG umbrella in 2013), I’ve written about feeding my kids organic food, battling a lice infestation without chemicals (they won), DIYing natural perfume and disposing of off-gassing toys (“Doll? What doll?”).

When it comes to my three children, I follow the Precautionary Principle as established by the United Nations in 1982. It states that, “When an activity raises threats of harm to human health or the environment, precautionary measures should be taken even if some cause and effect relationships are not fully established scientifically.”

I try to raise my family with this knowledge in mind, but—like all of us—sometimes I fail. So maybe I’m not the greenest mommy on the block. Who cares? The point is, I try to make daily choices that can help us create a healthier lifestyle—without judgement. And on this blog, I share information about those choices with you.

Recently, I’ve been more focused on my work with mission-driven brands and organizations, which you can see more of at Lincoln Sarnoff Consulting. I haven’t had time to regularly update Mommy Greenest, but there is literally a decade’s worth of content here already, so hopefully you can find something interesting. And I do read and respond to comments, so bring ’em on!

So, What’s With the Nest?

Rates of children’s illnesses—including cancer, asthma and autism—are escalating at a pace so rapid that many are considered epidemic. Scientists believe that many of these illnesses are caused by chemicals in our environment, which children absorb at a rate much higher than adults. Yet many of these chemicals are so easy to avoid!

The analogy that these scientists have made is to the old “canary in a coal mine” adage, in which the coal mine is the world and our children are the canaries, whose spiking rates of illnesses should be telling us that something is very, very wrong. In creating Mommy Greenest, I kept coming back to the idea of those birds—as well as our children—and the safe environment that is the birthright for both of them.

Please take a minute to click through my slideshow. A picture tells a thousand words about why this information is so important.

I truly believe that by taking small steps to keep toxic chemicals out of our lives, we act collectively to protect our nest for all the world’s children. And if you’d like to know more, please email me at info(at)mommygreenest.com. I’d love to connect!

Mommy Greenest Guide to Natural Parenting & Pregnancy

natural parent couple with small baby on beachOnce upon a time I was queried by an author who was looking for eco experts to comment on a book she was writing about natural parenting. She wanted to know how to plant a garden for a new eater so that the little veggies would come up at the same time as the child’s budding incisors. And here’s what I thought: What the f*ck?!? Has this woman even had a child? [Read more…]

Are You A Green Mom?

green mom in supermarket shoppingIf you’ve been reading MG for a while, you know that the name of this site is a bit tongue-in-cheek. I started writing as Mommy Greenest in 2008, when I was still driving a gas-guzzling Volvo. And although I share suggestions about how to reduce the amount of toxic chemicals you and your family are exposed to on a daily basis, I’m not the eco police. So when I discovered Influence Central’s latest “Green Moms” report, I had to share. After reading it, I now know what kind of green mom I am. What kind are you? [Read more…]

Mommy Greenest Pregnancy Book (Video)


Eight years ago, I sat down with my infant daughter* in one hand and a pen in the other, and wrote a note designed to be read by my three children when they were old enough to become parents. That barely-decipherable scribble became a book full of notes about pregnancy and parenting. Eventually, those notes became a manuscript. And now, that manuscript has become a pregnancy book: The Mommy Greenest Guide to Pregnancy, Birth & Beyond. You can click here to read it for free or order a hard copy! [Read more…]

Dangerous Chemical in Dry Erase Markers

mommy greenest safe dry erase markersRemember chalk? Teachers hated it because it got all over their hands and clothes, and extended inhalation could trigger asthma. But schools may have a bigger problem in the works: Now ubiquitous in classrooms, many dry erase markers contain a chemical linked to serious health problems. What’s the solution? Learn how to identify this dangerous chemical, and make safer choices for the white board.  [Read more…]

Is EMF Safe for Kids?

baby plays with wifi cell phoneSince my teenagers both became cell phone enabled a few years back, I’ve been nagging them about the four steps they need to take to keep safe. I’ve worried about brain tumor ever risk since the World Health Organization determined that cell phone radiation is a “possible human carcinogen” and studies showed that children receive double the cell phone radiation as adults because of their thinner skulls. But what about the electromagnetic fields—better known as EMF—generated by wireless technologies such as cell phones, tablets and WiFi? Recent action taken by the French government has me worried about that, too. [Read more…]

Mommy Greenest Approved: Weleda White Mallow Baby Skin Care

weleda giveaway eczema baby skincare creamNewborn rashes are challenging for most parents, but for those newborns with eczema—a skin condition affects as many as 20% of babies—it’s hell. None of my babies experienced anything more serious than the occasional diaper rash, but our close friends dealt with it on a regular basis. They switched over to more natural laundry products and tried every lotion on the market—but nothing ever really worked. I wish that we’d had the new Weleda White Mallow Baby Skin Care Collection back then. Not only does it calm and heal run-of-the-mill baby rashes—it works on eczema, too. [Read more…]

MG on The Entrepreneur Experience

photo of blonde wearing blue print shirtI was so honored to be interviewed at The Entrepreneur Experience, where host Lane Kennedy is determined to prove that moms can and do change the world. Don’t you agree?