Fighting Fast Fashion? Win $1 Million from @HM

The H&M Conscious Foundation recently announced a “Global Challenge Award” that would give a million bucks to five annual winners who fight fast fashion by closing the loop on textile recycling. But can the initiative make nagging questions about H&M and fast fashion go away? [Read more…]

Is Eco Fashion Conscious?

orange shirt with green H&M Conscious Collection tag showing 70% recycled polyesterQuick on the heels of the Shop Drop Challenge, in which more than 500 of you joined me to save 3,000 pounds of landfill waste and $30,000 by swapping or thrifting our style for the month of January, I started hearing rumors of a new H&M Conscious Collection that was blowing the socks off eco fashion. And since this is the one time of year that I don’t feel (too) guilty shopping new, I decided to head over to the mall to investigate.

Now you know now much I rail against the mall, home of bottom-of-the-barrel fast fashion houses like Forever 21, which have outsourced our $3 trillion a year apparel industry to third-world countries where workers are underpaid and often exposed to dangerous working conditions in order to bring us $5 t-shirts. Could H&M be different? [Read more…]