About Mommy Greenest

Rachel Lincoln Sarnoff in Paris

Welcome! If you found me by choice, thank you—and if you accidentally stumbled in and are about to click away because you think I’m going to wax philosophical about the joys of dressing your kids in hemp, stick around.

I’m not here to preach. I might use biodegradable bathroom cleaner, but I’m not about to deny my three children the occasional hamburger—though I can’t help reminding them what factory farming is doing to the planet. I live by example, but I’m not a sustainabully. (Yes, I made that word up.)

Since I began publishing EcoStiletto in 2007 and blogging as Mommy Greenest in 2008 (the two merged under the MG umbrella in 2013), I’ve written about feeding my kids organic food, battling a lice infestation without chemicals (they won), DIYing natural perfume and disposing of off-gassing toys (“Doll? What doll?”).

When it comes to my three children, I follow the Precautionary Principle as established by the United Nations in 1982. It states that, “When an activity raises threats of harm to human health or the environment, precautionary measures should be taken even if some cause and effect relationships are not fully established scientifically.”

I try to raise my family with this knowledge in mind, but—like all of us—sometimes I fail. So maybe I’m not the greenest mommy on the block. Who cares? The point is, I try to make daily choices that can help us create a healthier lifestyle—without judgement. And on this blog, I share information about those choices with you.

Recently, I’ve been more focused on my work with mission-driven brands and organizations, which you can see more of at Lincoln Sarnoff Consulting. I haven’t had time to regularly update Mommy Greenest, but there is literally a decade’s worth of content here already, so hopefully you can find something interesting. And I do read and respond to comments, so bring ’em on!

So, What’s With the Nest?

Rates of children’s illnesses—including cancer, asthma and autism—are escalating at a pace so rapid that many are considered epidemic. Scientists believe that many of these illnesses are caused by chemicals in our environment, which children absorb at a rate much higher than adults. Yet many of these chemicals are so easy to avoid!

The analogy that these scientists have made is to the old “canary in a coal mine” adage, in which the coal mine is the world and our children are the canaries, whose spiking rates of illnesses should be telling us that something is very, very wrong. In creating Mommy Greenest, I kept coming back to the idea of those birds—as well as our children—and the safe environment that is the birthright for both of them.

Please take a minute to click through my slideshow. A picture tells a thousand words about why this information is so important.

I truly believe that by taking small steps to keep toxic chemicals out of our lives, we act collectively to protect our nest for all the world’s children. And if you’d like to know more, please email me at info(at)mommygreenest.com. I’d love to connect!

Are You A Green Mom?

green mom in supermarket shoppingIf you’ve been reading MG for a while, you know that the name of this site is a bit tongue-in-cheek. I started writing as Mommy Greenest in 2008, when I was still driving a gas-guzzling Volvo. And although I share suggestions about how to reduce the amount of toxic chemicals you and your family are exposed to on a daily basis, I’m not the eco police. So when I discovered Influence Central’s latest “Green Moms” report, I had to share. After reading it, I now know what kind of green mom I am. What kind are you? [Read more…]

MG #Pregnancy Tips @MindBodyGreen

“The irony of pregnancy is that the actual 40 weeks is referred to as “nine months.” This is an especially bitter pill to swallow in the last few weeks, when you may be inclined to remind friends, family and even strangers that, technically, you have been pregnant for 10 whole months. But the reality is that the first few weeks, which doctors count as part of the 40, actually take place before you’re even pregnant. Since what goes into your body is crucial to the healthy development of your baby, it’s super important to eat healthy (and follow certain other pieces of health protocol) even before you’re pregnant. These seven steps are a great way to start.” Thanks so much for sharing my 7 Simple Healthy Habits for Pregnant Women, MindBodyGreen!

Mommy Greenest Pregnancy Book (Video)


Eight years ago, I sat down with my infant daughter* in one hand and a pen in the other, and wrote a note designed to be read by my three children when they were old enough to become parents. That barely-decipherable scribble became a book full of notes about pregnancy and parenting. Eventually, those notes became a manuscript. And now, that manuscript has become a pregnancy book: The Mommy Greenest Guide to Pregnancy, Birth & Beyond. You can click here to read it for free or order a hard copy! [Read more…]

Mommy Greenest Approved: UKonserve Waste Free Food Storage

mommy greenest approved waste free food storage containersYou’ve heard it so many times: Don’t heat or store food or drinks in plastic. But did you ever stop to think about why? It’s pretty simple: Most plastics contain phthalates like BPA, which mess up our hormones and are suspected to cause cancer. Especially when they’re warmed—whether it’s in the microwave or because of hot food inside—plastic containers leach these phthalates into food. Not good!

Still, you need to be able heat and store food and drinks safely—even on the go. So what’s the solution? Enter UKonserve, an amazing new line of durable, waste free silicone-enhanced glass storage boxes and water bottles—perfect for the fridge or lunchbox! [Read more…]

Mommy Greenest Shop Drop Countdown!

mommy greenest shop drop challenge woman in mall with shopping bagsEditor’s Note: Check out the 2016 Shop Drop Challenge!We’re nearly halfway through the Mommy Greenest Shop Drop Challenge, in which we stop buying any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

Mommy Greenest Shop Drop 2015 Launch!

woman happy laughing looking up at balloons shop drop challengeEditor’s Note: Check out the 2016 Shop Drop Challenge!Ladies, start counting! Today is the first of the Mommy Greenest Shop Drop Challenge, in which we pledge not to buy any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

MG in OC Family to “Grow Green Kids”

ocfamily-mgOC Family, January 2014