About Mommy Greenest

Rachel Lincoln Sarnoff in Paris

Welcome! If you found me by choice, thank you—and if you accidentally stumbled in and are about to click away because you think I’m going to wax philosophical about the joys of dressing your kids in hemp, stick around.

I’m not here to preach. I might use biodegradable bathroom cleaner, but I’m not about to deny my three children the occasional hamburger—though I can’t help reminding them what factory farming is doing to the planet. I live by example, but I’m not a sustainabully. (Yes, I made that word up.)

Since I began publishing EcoStiletto in 2007 and blogging as Mommy Greenest in 2008 (the two merged under the MG umbrella in 2013), I’ve written about feeding my kids organic food, battling a lice infestation without chemicals (they won), DIYing natural perfume and disposing of off-gassing toys (“Doll? What doll?”).

When it comes to my three children, I follow the Precautionary Principle as established by the United Nations in 1982. It states that, “When an activity raises threats of harm to human health or the environment, precautionary measures should be taken even if some cause and effect relationships are not fully established scientifically.”

I try to raise my family with this knowledge in mind, but—like all of us—sometimes I fail. So maybe I’m not the greenest mommy on the block. Who cares? The point is, I try to make daily choices that can help us create a healthier lifestyle—without judgement. And on this blog, I share information about those choices with you.

Recently, I’ve been more focused on my work with mission-driven brands and organizations, which you can see more of at Lincoln Sarnoff Consulting. I haven’t had time to regularly update Mommy Greenest, but there is literally a decade’s worth of content here already, so hopefully you can find something interesting. And I do read and respond to comments, so bring ’em on!

So, What’s With the Nest?

Rates of children’s illnesses—including cancer, asthma and autism—are escalating at a pace so rapid that many are considered epidemic. Scientists believe that many of these illnesses are caused by chemicals in our environment, which children absorb at a rate much higher than adults. Yet many of these chemicals are so easy to avoid!

The analogy that these scientists have made is to the old “canary in a coal mine” adage, in which the coal mine is the world and our children are the canaries, whose spiking rates of illnesses should be telling us that something is very, very wrong. In creating Mommy Greenest, I kept coming back to the idea of those birds—as well as our children—and the safe environment that is the birthright for both of them.

Please take a minute to click through my slideshow. A picture tells a thousand words about why this information is so important.

I truly believe that by taking small steps to keep toxic chemicals out of our lives, we act collectively to protect our nest for all the world’s children. And if you’d like to know more, please email me at info(at)mommygreenest.com. I’d love to connect!

Eco Fashion Innovator Closes the Loop on Down

Down is getting more responsible. Last year, eco fashion innovator Nau joined forces with The North Face and Textile Exchange to support the Responsible Down Standard, which helped businesses using down move away from birds that were live-plucked and/or force-fed. Awful, right? But now Nau’s taking things a step further by using 100% recycled down. Since I’m all about recycled eco fashion, this video just about made me cry. Plus: Slashing pillows and slo-mo feathers? What’s not to like!   [Read more…]

I’m Not the Eco Police

mommy greenest eco police policewoman angie dickinson photoEver since I started writing as Mommy Greenest, I’ve noticed people avoiding me. Not my close friends, obviously. But the casual friendships—those afternoon coffee invitations that turn into weekend playdates with wine? I’m getting less and less of them.

I’ve heard, “Oh, don’t let Rachel see that,” as a plastic water bottle is shoved into a purse, and “She had fries—don’t kill me!” as my daughter is returned home from a playdate.

They think I’m the eco police. [Read more…]

One Minute Toxic Test

toxic test products against white backgroundBetween the cute kittens and baby pictures, there was one meme circulating in my social media this week that I couldn’t click away from: Have you taken the Toxic Test? And although I’m usually adverse to flashing messages promising to tell me something I don’t already know, I clicked on over to the Toxic Test to check it out. Believe me, I was surprised. [Read more…]

Good Mom…or Chemophobe?

mom holding newborn babyI would step in front of a bus for my kids, as would most moms. I make sure they have sweaters when it’s cold, and water when it’s warm. I worry when they don’t get enough sleep, and go on red alert when they cough or sniffle.

I also feed them primarily organic meals, try to reduce their BPA exposure by using more reusable water bottles and less canned foods, avoid food dyes and other artificial ingredients, pack their beach bags with zinc-based sunscreen, refuse triclosan or other pesticides, and clean my home with vinegar so they don’t have to inhale synthetic fragrances.

I think that all of these things make me a good mom. But a growing number of people think some make me a “chemophobe,” defined—by the International Union of Pure and Applied Chemistry, natch—as an “irrational fear of chemicals.” [Read more…]

thredUP Ultimate Eco Fashion Haul

thredUP box of eco fashionI admit it, I’m a hauler. That might sound strange coming from someone whose entire online identity depends on the idea of reducing consumption—especially given my focus on thrifting and swapping for clothes, most recently with the Shop Drop Challenge. But hauling—a 21st century phenom in which women and girls use social media and YouTube to display and rate massive amounts of beauty and fashion purchases—is exactly what I’ve been doing. Because today through Monday January 26th, the thredUP 99 Cent Event is putting gently loved style on sale at massive savings: Just 99 cents per piece! Seriously, this five-day sale will go down in history—so don’t miss out! Through the thredUP 99 Cent Event, I scored a $2,100 eco fashion haul for…$9. You read that right: Nine. Dollars. And I’ve got video to prove it. [Read more…]

Mommy Greenest Shop Drop Countdown!

mommy greenest shop drop challenge woman in mall with shopping bagsEditor’s Note: Check out the 2016 Shop Drop Challenge!We’re nearly halfway through the Mommy Greenest Shop Drop Challenge, in which we stop buying any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]

Mommy Greenest Shop Drop 2015 Launch!

woman happy laughing looking up at balloons shop drop challengeEditor’s Note: Check out the 2016 Shop Drop Challenge!Ladies, start counting! Today is the first of the Mommy Greenest Shop Drop Challenge, in which we pledge not to buy any new clothes or accessories for 30 days. Last year, Mommy Greenest readers saved $30,000 and 3,000 pounds of landfill waste in just one month. Will you join us? [Read more…]