Editor’s Note 12.29.14: Did you stumble here? Check out the 2015 Shop Drop Challenge!
Thanks from the bottom of my heart to everyone who supported the Shop Drop Challenge. By now, you’ve heard ad nauseum how much money the average American woman spends on clothes, and how much textile waste she dumps into the landfill. With this in mind, here’s what happened in 30 days this month:
513 women joined the Shop Drop Challenge.
We saved $30,780.
We diverted 3,078 pounds of landfill waste.
Amazing! But we also inspired our community to think beyond the mall when it comes to style. And that, my friends, was the point.
I want to make the Shop Drop Challenge an annual event. If we all got together for a yearly 30-day shopping pause, we could save nearly $10 billion and one billion pounds of landfill waste. Yes, that’s billion with a b. Who’s with me?