Shop Drop Challenge 2016

Mommy Greenest Shop Drop ChallengeNeed a New Year’s Resolution? Sign up for Shop Drop 2016! Take the Shop Drop Challenge and pledge not to buy any new clothes for 30 days, choosing like-new consignment, thrifted and swapped fashion instead. Shop Drop 2016 begins January 1st!

Why? To break the fast fashion cycle. The average American woman spends $60 on clothes and trashes six pounds of textile waste each month. If the 160 million women in America took our 30-day shop-and-drop pause, we could save nearly one billion pounds of landfill waste. Yes, that’s billion with a b.

Right now we have 213 people signed up, and our goal is 1,000… representing 6,000 pounds of landfill waste saved. Thanks to presenting sponsor, everyone who takes the Shop Drop Challenge is entered to win a $250 like-new consignment shopping spree and invited to our VIP party in Los Angeles. Sign up now!

Help us reach our 2016 goal: 1,000 participants = 6,000 pounds landfill waste saved.

Here’s how it works:

  1. Leave a comment below to sign up for this year’s Shop Drop Challenge, and enter to win the $250 shopping spree from thredUP.
  2. For extra entries, Tweet to share (we’ve got four to choose from) and like Mommy Greenest and thredUP on Facebook.
  3. I’ll email you updates as we get closer to January 1st, when the Challenge begins.
  4. For 30 days, beginning January, you’ll fulfill your end of the Challenge by not buying any new clothes or accessories—but you can thrift or swap to your heart’s content!
  5. Each Monday in January, you’ll receive an email with shareable information about how your shopping pause can positively impact the world.
  6. At the end of the month, you’ll be invited to our wrap party, location TBD!

Sound fun? Join us and sign up now!

a Rafflecopter giveaway

This post was sponsored by thredUP. Find more facts and background on Shop Drop 2016 by clicking here.



  1. I am definitely in for March!

    I believe that we really must be conscious buyers. We can’t keep on consuming and consuming — while still not even using what we are buying. Think of all the money one could save, if they only purchased clothes that they will wear. So many people have clothes just sitting in their closet — with the tags on. This is a great idea!

    • Rachel Sarnoff says:

      Agreed! I hope you signed up for the newsletter Mimi, you’ll get the early head’s up when we’re launching Shop Drop 2017. Thanks so much for commenting!

  2. I’m in for February!

  3. I forgot to comment earlier! My family is in the midst of a major life change (new jobs, moving, etc) and we’re downsizing drastically. My goal for the year is to minimalize the stuff we have, but without sending it to the trash. So far so good!

  4. Sorry that I’m so late to the party!

    I’m in. I grew up shopping in thriftstores and rummage sales. With the advent of sites like thredUP, Poshmark, eBay, and TheRealReal, there is little need to buy new. I even get most (about 95%) of my kids’ clothes secondhand!

    xoxo, Rebecca

    • Rachel Sarnoff says:

      That is amazing, Rebecca! Not late at all–in fact, you still have a few days to tell friends 🙂 Thanks so much for sharing and for taking the Challenge with us!

  5. Starting fresh in 2016! Just cleaned out my closet which resulted in 3 ThredUP bags of clothes, shoes and accessories that I am ready to part with. Now that felt good! I am ready to fill in the gaps with interesting pieces that others have rotated out of their closets. New year, new style.

  6. jordan alice says:

    I’m on an adventure to be as harm-free as I can this year! Including ethical eating and products like cleaning supplies and clothing 🙂

  7. I looked at my closet and I realized I don’t wear even half of them. I think this challenge is a great idea!

  8. Taking the challenge with my mom …would usually be looking to buy dresses for spring/summer events but am instead going to try a local dress rental shop. I don’t wear 1/3 of the clothes in my closet so no need to waste more money.

    • Rachel Sarnoff says:

      Good for you! If you can’t find one to rent try consignment–thredUP has great dresses. Then you can just sell it back 🙂 Thanks for taking the Challenge, Lori!

  9. The challenge will make me think creatively about how to come up with new outfits using the close I already have. My daughter is also signing up for the challenge.

    • Rachel Sarnoff says:

      That is so great! Two generations I love it. Thank you for sharing, and for taking the Challenge with us! 🙂

  10. I’m in! I love this idea! My closet could definitely use a reduction (need to curb the fast fashion!).

  11. Sandra Guzman says:

    Glad I found this challenge what an awesome idea. I have been consigned shopping for the last 3 years since my daughter was born. I am a bargain shopper always looking for a good deal, I haven’t bought my self anything for almost 2 years have recycled my maternity clothing as well as my everyday clothes. I have cleaned out my closet every six months and things I don’t wear I have donated to women shelters. We’ve done the same with the kids stuff. I think this challenge is amazing as it adds value to what we already have instead of taking things for granted as there are a lot of less fortunate out there. I am always up for helping those in need.

  12. Oh man I may be late to the bandwagon but at least I am here!!!

    • Rachel Sarnoff says:

      Never too late! You set the date to start so it’s really up to you–you could start on the 31st if you wanted to! Just make sure you keep track of those 30 days. That way we can be sure that our stats are correct, in terms of the landfill savings. Thanks so much for taking the Challenge, Kate! 🙂

  13. I love this! I have more or less been doing this already for a few years now- I made a pact with myself that I would try my hardest not to support clothing companies that I could not be reasonably sure were making products ethically and sustainably- which usually means buying them used! It has helped me become more creative with fashion and more frugal with how much I shop. Plus it saves the monies! Glad for this opportunity to renew and strengthen a goal I already have!

    • Rachel Sarnoff says:

      Love this! Thank you so much for taking the challenge with us, Ashley! 🙂

      • Nadine Schwartz says:

        Hi, just like Ashley I have been doing this already on my own, both for myself & my 3 children, for a few years now for same reasons Ashley described. LOVE to just be discovering your blog/website, and your challenge which has motivated so many like minded people to join in!! When their “new to them” clothes come to our house from Thred Up, or similar sites such as Schoola, my kids say they are doing their part to keep the planet from turning out like in the movie Wall-E. We also close the loop by taking whatever they have outgrown & either donating items to the childrens’ hospital where I work or sending back to some of the websites. We have raised over $300 for their elementary school by doing this.

  14. I love this contest! You can find like-new, and sometimes even new items at thrift shops, or have a clothing swap with friends. It’s almost never necessary to buy new.

  15. I wish I had learned about this challenge sooner! I only recently discovered ThredUP, but I’m already loving it. I rarely buy from retail stores as it is…I’m all about Poshmark, Ebay, Goodwill, and now ThredUP! I look forward to participating in this challenge in the future. Not only does it help reduce waste, but why not shop secondhand when you can get such great prices!

    • Rachel Sarnoff says:

      Awesome! Morgan you can still enter! At any time now through the end of the month, you can start your 30 days. Thanks for taking the Challenge with us!

  16. I am pledging to to take this challenge because I can’t stand these throwaway fashions and the crazy labor behind them. Enough is enough. I also like saving money and hate shopping for clothes. Ha.

  17. Great challenge

  18. I’m so on-board with #ShopDrop2016 ! I’ve been trying not to buy new clothes for about a year already, but can always use more motivation. Count me in for the 2016 challenge!

  19. i’m taking the challenge because i have 4 children and we are all guilty of buying something and then leaving it in the back of the closet , tags on, for a a few months only to get rid of it later. i also would like to cut back on needless spending.

  20. Hi Rachel, just popping in with an update here. Things going great on this end as far as the challenge goes. But what I am loving most is that I have been sharing what I am doing with others who are not participating. I used the stats that you gave us about the average monthly outlay and the waste with other women and a few of them paused to digest that fact. Maybe it will sink in for a couple of them at least. This is such an awesome idea you had for the challenge and I appreciate you so very much for all you do!! Thanks!!

  21. Because it is a great way to think before spending and consuming

  22. I think this is a great challenge. I am in. #ShopDrop2016

  23. Linda Smith says:

    Yes! I’m in. About 10 years ago, I did this on my own. Lasted until September without buying ANY new clothing, and I got rid of tons! I think it’s time to do it again. 30 days. Easy Peasy.

  24. This is an easy one for me. I am in the process of cleaning out my closet with the goal of keeping just the clothes I love. I am at an age where I don’t need or care to want many clothing items. Any blanks will be filled in with thrift store finds that may need altering, which I love to do.

  25. I’m in! Just purged my whole closet and have a ton of stuff to bring! It’s been easier than I thought to not buy new for this month, and I’m excited for the party! xoxox

  26. My husband and I are in the middle of the Konmari process, and after seeing how much clothing I don’t ever use or feel inspired by, I feel devastated realizing how much we consume and waste.

    • Rachel Sarnoff says:

      I had heard about Konmari, but after reading your comment I looked into it deeper and WOW! It is TOTALLY in line with what we’re doing with the Challenge! Thanks so much for the head’s up, Cindy, and for joining us! 🙂

  27. Awesome challenge, Rachel! I’m definitely in 🙂 I’m interested in the end of the challenge celebration too! I’m LA-based. Thanks again for the encouragement, this challenge is inspiring to me.

    Karen of

    • Rachel Sarnoff says:

      Wonderful! Love your blog, thank you so much for taking the Challenge and for sharing, Karen! So glad to find more like-minded ecoistas 🙂

  28. Its amazing how much is in my closet I dont wear, thats why I love companies like thredup to help me recycle it for both me and my daughter!

  29. I alread buy most of my clothes second hand, thrift stores, poshmark and ebay. Saves me money and I still have great clothes!

  30. I’m taking it to break my fast fahion habit! I don’t need to buy all this stuff- it’s wasteful and pointless!

  31. This was a hard challenge for me, especially because I work at the mall so I tend to see sales ALL day. However, once I put my mind to it I was fine….

  32. My mom always took me shopping at thrift stores when I was younger. Now that’s where my husband and I find clothes for ourselves and our son. You can find so many great things! We also donate all our old clothes.

    • Rachel Sarnoff says:

      Passing it on, I love it! I thrift shop with my daughter, and my son has been known to hit the thrift stores too 🙂 Thanks for sharing, Nicolle, and for taking the Challenge!

  33. Rachel VanDyne says:

    Don’t have $$ to spend on clothes, but my challenge will be going through what I don’t wear and donating it to charity or selling it to a boutique. Love the looks at ThreadUp 🙂

  34. I too am a Thrift shopper par excellence. I have done this all my life, even before it was “cool” to do it. It just makes sense to me that we wear things more than once and pass on what we are not wearing any longer. I find the clothes at thrift stores are often “broken in” comfy to wear since they have been washed a few times and thus relaxed from that stiff new feel of things. Plus, you just never know what you will find. Tis a wonderful adventure!! Just in time for this event, my closest thrift shop moved to a bigger building and was thus able to put out a ton of new things that were in back before. How cool is that? And, they had a $5 bag sale too! Boy did I get some great new tees for wearing with my jeans! So fun!!

  35. Judy Vester says:

    To save money after the holiday!

  36. I wear clothes people put to the curb, always have.

  37. i am not a shopper anyways, so for me going a month sans shopping is easy for me.

  38. This is a great idea. It’s ecological, solidary and sustainable. We don’t really NEED so many new stuff. We can look gorgeous if we really feel it. Thanks for the challenge. I’ll spread it.

  39. great clothes for a new year.

  40. Awesome blog! I love ThredUp, and share it with everyone I know!

  41. Not necessarily a challenge for this household because it’s already our lifestyle.

  42. vicki lorenz says:

    I enter sweepstakes as often as possible. I am always looking for things to win for my adult children and grandchildren. So thank you for this opportunity.

  43. Patti Blount says:

    I have been recycling my clothes at Savers and Goodwill donations. During the winter, it gets hard to enjoy new clothing because it’s so cold. **BRR** 🙂

  44. christine burd says:

    I am taking the challenge because I want to win! Also I think it is a good idea .

  45. I grew up going to “Op Shops” (Opportunity Shops) in Australia, browsing for second-hand items with my Mum/Sister and enjoyed finding ‘as new’ items that were fashion forward and on trend. It is always a delight to find a re-purposed item for a bargain! I still go to “Op Shops” and Thrift Stores to this day. I am honored to take the 2016 Shop Drop Challenge + thanks Rachel for making this possible!

  46. Brittany Escobar says:

    I’d like to enter the challenge. I have been buying used clothes for a while now since we haven’t been able to afford new clothes. What a great challenge!

  47. Carol Oddy says:

    I am taking the Shop Drop Challenge because I do love to shop also love entering contests.

  48. Katrina B. says:

    I buy for my kids more than myself, they have enough clothing, I just can’t pass up a good deal! I pledge to the challenge to break this cycle and use the funds for a family outing instead!

    • Rachel Sarnoff says:

      Good for you Katrina! You can use the Challenge however you want, but the commitment is to not buy new clothes for yourself for the 30 days. If you want to add your kids too more power to you 🙂 Thanks for taking the Challenge with us!

  49. Maria Ramos says:

    I’m taking the challenge because I want to save money and reduce the amount of clutter in my closet. Also, I love to see how I can mix and match my existing pieces or swap some out to create new outfits!

  50. Yes this is a wonderful idea. I try to recycle giveaway cut the material up for quilting and more. It is awful how we waste things today!!

    • Rachel Sarnoff says:

      Good for you, Rita! Upcycling through quilting and other crafts is a great way to keep that material in circulation. Thanks for taking the Challenge with us!

  51. Technically I haven’t bought anything for myself (or my kids) this January… so I’m automatically IN!

    • Rachel Sarnoff says:

      You ARE and you get to back date to January 1st woot! Good for you, Jill 🙂 Thanks for taking the Challenge!

  52. Honestly, this is the easiest challenge EVER, especially for me! My husband calls it “cheap”, but what he really means is “frugal”. How can I take it up a notch? Repurposing….

    • Rachel Sarnoff says:

      Love this! Frugal is a GOOD thing 🙂 Thanks for sharing, Maggie–and for taking the Challenge with us!

  53. I can totally give up clothes shopping — and shopping in general (aside from food!) for 30 days!

  54. Karalyn Lane says:

    I already mostly shop consignment or resale for my clothing! This is a great project!

  55. Once I learned the money I can save with thred-up and shopping local consignment shops. I haven’t purchased any new clothes for my family. I love Thred-up’s donation policy on clothes also!

  56. Julia Hovanec says:

    I’m in! I prefer buying second hand anyway! Who doesn’t love a great deal? And how fun to breath new life into a gently used item!

  57. I’m excited about the challenge because I love to shop at thredup! My first order through them was on December 31st and I couldn’t be more on board with thrift shopping when they make it so easy! I have a 7 month old that I spoil with clothes, so this challenge will be good for me and my pocketbook….

  58. This is a fantastic idea. Building awareness about the effect each one of has on the planet is absolutely necessary. Future humans are counting on us to be conscious of our actions. So much of the Western world is asleep at the wheel.

    • Rachel Sarnoff says:

      Yay I love that you are representing the male perspective here, Joshua! Thanks for taking the Challenge with us!

  59. This is really hard for me, but I’m going to try!

    • Rachel Sarnoff says:

      You can do it! And if you haven’t bought anything new yet this year, you can back date your start to January 1 🙂

  60. I want to participate in the challenge because I know I can do it, and it is fun!

  61. Excited to take part in this! I am up for the challenge! So glad you are doing this, thank you 🙂

  62. Amber Ramirez says:

    I actually always thrift. I can get so much more for my money and I have some really great quality brand name items.

  63. Chris Goddard says:

    I’m in, starting tomorrow.

  64. I love this idea. I only buy new clothes when there is a specific piece I need. Otherwise, I buy clothes from thrift stores and consignment shops. It is awesome that y’all are promoting this!

  65. Lara Richardson says:

    I’m in!

  66. Marci Glick says:

    What a great idea! Count me in.

  67. I love this so much! ThredUP is my favorite site to shop from and I wholeheartedly support its green initiative!

  68. Emmily Phan says:

    As an environmental studies major student, I believe strongly in reducing wastes and the concept of reuse and recycling.This is a great idea! I can’t wait to hear more updates on this Challenge!

  69. What a great challenge! I’ve never thought of doing this before. I hope this will be the start of new mindset for the good. 🙂 Thanks!!

  70. I am loving this challenge.

  71. I love this challenge and I LOVE Thredup! Count me in!

  72. I’m already mainly a secondhand shopper, but new to ThredUp. Excited to check out baby clothes for the newest addition to our family!

  73. Crystal Huf says:

    I’m in!!!!!!!! Fantabulous idea….Let’s do it.

  74. Love this giveaway! Great way to save money, and be inspired to think outside your comfort zone and try new styles and trends…or create your own!

  75. Sarah Benary says:

    After pregnancy – thrift is the only way to go. I’m in!

  76. The idea of buying thrifted clothes over new clothes sounded nice when I thought of all the money I could save. After reading what your blog is all about, this idea sounds even better. I hope to find more ways I can keep myself and my family healthier and save money at the same time.

    • Rachel Sarnoff says:

      Oh, thank you for this comment, Ashley. I’m so glad you found information that makes sense for you and your family. Hopefully we can keep inspiring you along the way!

  77. I’m in. With thredUP I think it will be much easier than it would have been otherwise.

  78. This is a great idea! I generally only thrift shop anyway but it is important to stay aware

  79. I just recently found Thred UP and I love it. I’m all in for this challenge

  80. I’ve been thrifting since 1972 and don’t plan on stopping ever. My friends and I trade, donate, upcycle and reuse anything we can. My 23 year old daughter and 20 year old son do the same. Best ways to get and give new to someone clothes!

  81. What a great way to save the earth… and money too as a bonus! Focussing on great items not volume would help us declutter too!

    • Rachel Sarnoff says:

      Agreed! Quality not quantity is the antidote to fast fashion. Thanks for taking the Challenge, Kathleen!

  82. Sounds great! I can count on one hand the unused clothes I bought or received in 2015, this is great motivation to keep it going. Committed to removing at least one box or bag for Goodwill, trade or recycling in 2016, did it in 2015 and it is so liberating! Thanks for the extra incentive:)

    • Rachel Sarnoff says:

      You are an inspiration, you’re taking the Challenge on an annual basis–awesome! Thanks for joining us, Sara 🙂

  83. LInda Lowe says:

    I love this idea! I accept this challenge.

  84. This challenge is awesome! I thrifted through high school and college, because that was the only way I was going to be able to afford clothes! X^D I’ve done more buying new in post college-life, but I’ve been working towards more environmentally friendly clothing and only purchasing something when I need it. Knowing how to mend clothing helps/saves a ton too!

  85. I’m IN! I usually only buy from clothing exchange and consignment stores anyhow, so this should be pretty easy. But I love that this is getting some awareness. Interesting fact: in San Francisco, the trash company offers a separate textile pick-up service. Clothes have too many holes, are too stained to donate, pot holders are too thin, fabric napkins are shot, your favorite robe is in tatters… put them all in a bag and schedule a pick up. Recology collects and shreds the fabric to be reused as insulation and etc. Pretty cool! Another great way to avoid the landfill.

    • Rachel Sarnoff says:

      Wow that is amazing! Yet one more reason to want to live in San Francisco! Thanks for taking the Challenge, Devorah 🙂

  86. Amanda Nelson says:

    I love love this! i’m gonna commit to a whole year and include my husband and daughter! challenge accepted! thanks for supporting the reuse movement! yay!

  87. Love this idea! Thank you for starting this! I’m excited to take on this challenge.

  88. I love this! And I plan on doing this ALL year. An extra extra challenge as its my first pregnancy, but I’m excited to borrow, thrift, and stretch my way through it.

    • Rachel Sarnoff says:

      That’s how I did it! It’s really so much better all around–and honestly, once you’ve worn the same thing through your pregnancy you NEVER want to see it again 🙂 Thanks for taking the Challenge, Tara!

      • LInda Lowe says:

        That is SO true. It’s pointless to spend a ton of money on clothes you will use such a short time and, then, as Rachel says, never want to even look at again.

  89. I haven’t bought “new” clothing for myself or my daughters (except undies!) in probably 3 years. I even gift from the thrift stores! You would be surprised at the “new” things that people discard. It just amazes me. It is so much fun to be able to go into a thrift store with half the amount of money and come out with more!!

    • Rachel Sarnoff says:

      Right? I so agree! Especially when I see amazing things WITH TAGS that aren’t even worn. Thanks for sharing, and for taking the Challenge Natalee 🙂

  90. Kim Bryant says:

    Hope it’s not too late to sign up! With three teenage girls, thrift and consignment are the only way I shop!

    • Rachel Sarnoff says:

      Not at all, Kim! You can start the Challenge at any date in January–and even back date your start if you haven’t bought anything new this month. Thanks for joining us!

  91. Mary Lynch says:

    Love fashion, love saving, love helping, loving this challenge! I am all in!! Thanks for doing this!

  92. Leanne S. says:

    I’m increasingly concerned about the world I will leave my daughter. Anything we can do to reduce new consumption and waste is up my alley. Happy to take this challenge. $250 buys a lot of previously loved clothes!

  93. I am trying to simplify overall – and this fits into that resolution very well.

  94. Self admittedly addicted to online shopping, i am committed to changing the habit & selecting more responsibly this year!

  95. Jennifer Plumisto says:

    I accept the challenge. 🙂 It’s good for the wallet and for the earth. I LOVE!!!!

  96. Mary Lynch says:

    I am joining this challenge and I am challenging others to join. This is a wonderful way to help keep waste out of our landfills and help boost the environment! Not to mention great easy ways to find new fashionable outfits! Ladies, let’s get going! I love shopping resale stores and find incredible pieces at affordable prices….all the while helping our fellow woman (mother nature)!!

  97. I have been doing this a few months now after reading “Madam Chic” by Jennifer Scott. I also move, so I’m having to deal with much less space. Now, I only invest in pieces that I know will get me multiple wears!

  98. Yay! What a great idea! I’m so in!

  99. Stacy Owens says:

    I’m in! Great way to start the year off! First of all, if I follow my first goal (losing 10 lbs=), I’ll want to wear more of my clothes! Secondly, I also have made goals to clean out my closet and make it more simplistic. There is so much I don’t really need! Recycling is a great way for us to help others and future generations. We got this!!!!

  100. I think this is a fabulous idea! I love consignment clothing and I am happy to take this challenge and commit to reducing waste through recycling of used clothing, and by not purchasing any NEW clothing…I may even just try to make this a choice for the whole year!

    • Rachel Sarnoff says:

      This is my third year doing the Challenge, and I have to say that each year I buy less new–I’m down to about 98% #preloved at this point. It is eye-opening! Thanks for joining us, Selena!

  101. I’m pretty proud that nothing in my closet goes unworn and that it is pretty minimal. I’ve been shopping second hand shops for a couple of years now, but ThredUp has recently become my favorite place to shop due to the great selection! Love you guys!

  102. M Collins says:

    Good idea. too much clothes going to waste

  103. This is a great challenge for all to be more conservative on how to save on spending each month. Thanks for this!

  104. I’m taking this challenge to prove new is not always better! Why not save the planet and be able to afford better quality clothes?!

  105. Tami Dean says:

    I love thrift shopping so much I owned a store! LOL!
    When I had my store (closed it a few years back) I also ended up with a TON of gowns. Hard to resell but I found a great upcycle for them!
    I started a giveaway called “Once Upon a Prom” ANY Senior high school girl (and boy if wanted) could come get a gown for Free! They didn’t need to explain why they could not afford a dress, if they needed one – they got one! I ended up giving that charity to my local town to keep it going once I went back to a 9-5. Best years of my life of right there. 🙂

  106. I love ThredUp, why buy new when you can save there!!!

  107. This is so perfect for me right now. I have been purging things for over a month!

  108. Sandra Kenyon says:

    I firmly believe that one can easily buy used clothing and rarely need to buy new. I went for over a year by only buying garage sale or thrift shop clothing and received daily compliments.

    • Rachel Sarnoff says:

      I agree! And it’s better, because you have a unique and different style than what’s being replicated in mall stores. Thanks for taking the Challenge, Sandra 🙂

  109. Sandra Kenyon says:

    I firmly believe that one can easily buy used clothing and rarely need to buy new. I went for over a year by only buying garage sale or thrift shop clothing and received daily complements.

  110. I’m a big beliver in buying second hand. Shop drop? I’m in.

  111. Sara Langan says:

    This is wonderful! I am a mom of a toddler with another on the way and I try my best to buy consignment for myself as well as the kids. Especially since they grow out of the items so rapidly, it makes little sense to buy new clothes, shoes, socks, pajamas, jackets in each size as they grow. I am do draw the line with hats and underwear (which I feel should really be new or hand-me-down within a family). So happy to see this amazing challenge!

    • Rachel Sarnoff says:

      Great rationale, Sara! And YES I’d never buy #preloved underwear or swimwear–ick 🙂 Thanks for taking the Challenge!

  112. I think new clothes are overpriced and I think it is great to shop consignment. ThreadUp is so great and convenient when it comes to shopping online and selection!

  113. Shawna Coker says:

    This is no problem for me…I rarely ever buy new clothes…I love thrifting 🙂

  114. I love this idea, with quality vendors like ThredUp, this is an easy one. Thank you!

  115. Dana Smith says:

    I have been working from home for years, but now that I am doing corporate consulting, I need a better wardrobe – AND FAST! ThredUp has been a lifesaver – I get amazing quality clothes at a fraction of the price. Shopping has become a chore, and it is disheartening when so much poor quality is there. I am thrilled to take this challenge! I also challenge everyone to get together with friends and do their own clothing swaps. We did this in my MOMS group years ago – it was such a success we did it as an annual event.

    • Rachel Sarnoff says:

      Those clothing swaps are so much fun. Such a party! I need to get one organized myself 🙂 Thanks for taking the Challenge, Dana!

  116. I care about saving money and limiting waste, and new-to-me can be just as good as new.

  117. I love recycling and buying used clothes, plus they fit better after being gently used.

    • Rachel Sarnoff says:

      Right? There’s nothing worse than buying something new, then washing it and it doesn’t fit. Thanks for taking the Challenge, Kathy!

  118. This is a great idea! I’m in!

  119. I’m really excited about this challenge! I think I’m going to go a step farther and commit to 2 months of “no fast fashion”. I’m joining because this is one small thing I can do to positively impact our earth!

    “I am only one, but still I am one. I cannot do everything, but still I can do something; and because I cannot do everything, I will not refuse to do the something I can do.” -Edward Everett Hale

  120. Mariah Bersane says:

    I am trying to become more frugal and vow to quit spending money on new clothes as well as set a limit on any clothing purchases.

  121. A good resolution, will force me to “shop my closet” more.

    • Rachel Sarnoff says:

      Just like a store, so satisfying when you discover a great “find” there! Thanks for taking the Challenge with us 🙂

  122. Since having kids three years ago, I started buying kids clothes and shoes from a second hand store near meand because they outgrow clothes so quickly. Then I started doing the same for myself only when I really needed new clothes and realized that not only could I get “new to me” designer clothes for a fraction of the price, I didn’t waste any additional resources in producing new clothes in the off chance I didn’t love the clothes a few months down the road. Same applies to my furniture purchases! I whole heartedly support reducing, reusing, and buying used (almost) everything!

    • Rachel Sarnoff says:

      Totally! I love how the share economy has made these practices of reusing and frugality so popular. Thanks for taking the Challenge with us, Janet!

  123. I had already challenged myself to do this, but for a year- for the environment piece and to save money! The potential to win $ makes it more fun! Thanks!

    • Rachel Sarnoff says:

      Yay! Show us how it’s done, Kerri! A lot of people are pledging to extend, but a year is a GREAT Challenge! Please keep in touch, I can’t wait to hear how it goes 🙂

  124. I tend to get bored of my clothing in a very short time and because of this I almost exclusively buy second hand clothing. I have just recently started a capsule wardrobe and I am eager to see if this will help or hurt my clothing boredom.

  125. Sara Howard says:

    I was very excited to see this challenge. As 2015 was coming to a close I cleaned out some closets and donated clothes. As I did this, I told my husband I was going to challenge myself in 2016 to not buy any new clothes! I want to help declutter our house and landfills!

  126. Sara Howard says:

    I was very excited to see this challenge. As 2015 was coming to a close I cleaned out some closets and donated clothes. As I did this, I told my husband I was going to challenge myself in 2016 to not buy any new clothes! I want to help declutter our house and landfills!

  127. I love to shop consignment for my family, especially the kids. They out grow their clothes so fast, so it’s nice to not pay full price, but still find great clothes with lots of life in them!

  128. I buy 95% of my clothes used and have recently discovered thredup! Love it!

  129. I love ThredUp for turning the clothes that I don’t wear anymore into credit to buy gently used clothes for my daughter 🙂

  130. Janet Kimlicko says:

    Thrift stores , swapping and vintage are the only way to go!! I probably..nee…very likely, will never buy new again! Except for under garments…I have to draw the line there…:)

  131. I LOVE a GREAT BARGAIN, so you will more often than not, find me thrifting somewhere! Then, I found ThredUp – It’s like the one stop shop for all my wants/needs and the kids too! So, now not only am I finding great deals – I am finding them all in one spot — definitely won’t be hard to know that I am saving myself a TON of money all while helping out the environment for my children’s future 🙂

    • Rachel Sarnoff says:

      One stop shop indeed! And did you know you can set up your purchase to donate to your children’s school through thredUP’s schools program? Pretty cool! Thanks for taking the Challenge with us, Kimberly 🙂

  132. Thank you so much for this challenge. I find that I waste money on clothes that I don’t wear! I have to take up this challenge but I usually do it for a week at a time. Month here we come! I have made it two weeks thus far – my last shopping trip was Dec. 28!

  133. Allison Hazen says:

    I’m in! Between buying used through ThredUp and donating unwanted items (we do the Purple Heart Pickup/Green Drop charity), it’s taken a lot of the guilt out of clothes shopping. Great idea for the January Challenge!

  134. I love shopping second hand (rarely buy new) and Thredup has been my go-to for a couple of years now. What a great challenge! I would make fast use of that gift card 😉

  135. I love this giveaway! Such a socially responsible idea to encourage others to prevent waste as well as supporting local. Count me in!

  136. I just recently learned about all the clothing waste and sub-culture that is clothing recycling that sell to developing countries. We are such a country of excess and waste. I would much rather buy my clothing second hand than new anyway. I am participating in the challenge because of my new found knowledge and the fact that I’m reducing the stuff in my life, including my clothing.

    • Rachel Sarnoff says:

      It’s like Pandora’s box–you can’t unlearn that stuff, right? And then the mall doesn’t look so interesting 🙂 Thanks for sharing, Whitney, and for taking the Challenge!

  137. What an awesome challenge

  138. We’re doing a no spend January anyway–but we try hard to only buy new clothes when we cannot find them used throughout the year.

  139. I’m in !! I rarely if ever buy new clothes. My favorite stores are thrift shops and have been since high school – that’s 25 years now !! I love this challenge as it will allow more women to discover the value of second hand treasures and do good for the environment as well !! Win/win. Thanks for starting this !!

    • Rachel Sarnoff says:

      Yes, me too! And now that you can get preloved online, it’s like a whole new world 🙂 Thanks for sharing, Angela, and for taking the Challenge with us!

  140. ive been strictly shopping on Thredup for the past 3 months and its highly unlikely i’ll be shopping anywhere else from now on, even for my kids.

  141. Maira Aviles says:

    This sounds super fun and great! Totally up for the challenge!:)

  142. I only buy on thredUP so $250 would really help my thrifting! So many clothes already exist in the world, it’s so easy to not buy new.

  143. kim mignella says:

    I am a horrible shopper when it comes to clothes but I am good at finding bargains…..and to be brutally honest……I am BROKE!!!!

    • Rachel Sarnoff says:

      That is a GREAT reason to take the Challenge–never underestimate the lure of saving money 🙂 Thanks for taking the Challenge with us, Kim!

  144. I have been buying left and right and im usually so good about shopping but I need help….

  145. Cheryl b. says:

    I try to go green with everything except my clothing.. what a great way to make a difference.

    • Rachel Sarnoff says:

      This is great, I’m so glad you’re getting interested in the clothing part of the puzzle 🙂 Thanks for taking the Challenge, Cheryl!

  146. I already do 90% of my clothing and shoe shopping in second hand, consignment and thrift stores. I call myself the shoe whisperer. Lol. When I am shoe shopping I find brand new well-made shoes for 80% or more markdown. After wanting a pair of Vibram barefoot shoes for a while, just didn’t feel right spending that much on them. I went to my local goodwill in search of shoes, and there they were brand new never worn, my size, color I wanted for (drumroll) $2.99! Same day brand new Sketchers $3.99!
    Same goes for anything else, I stay focused because too many bargains all at once for this Libra is too much! It is possible to go broke even in the thrift store!

    • Rachel Sarnoff says:

      Isn’t that the best? That’s happened to me SO many times–the last time was the perfect jean jacket from the Jewish Women’s Council Thrift Store for $5 after I’d ruined my favorite jean jacket by shrinking it in the dryer. I call it #thriftkarma! Thanks for sharing, Sauda!

  147. wen budro says:

    I want to take the challenge because, although I love clothes, I still care about the environment. This is a small step to take in order to help out.

  148. I’m in! I love thrift shopping and eBaying & have for many years- back to the ’70s when I bought 2nd hand jeans at Canal Jeans & ’40s & ’50s clothes at the “Antique Boutique” in NYC- all of a sudden i wasn’t Weird, I was Cool- as it was cool to wear my mom’s WWII Army uniform to college with 6″ platform heels and look like Bette Midler doing Boogie Woogie Bugle Boy. LOL And as the only place to shop near me now is Walmart, I think I can bite the bullet for 30 days. LOL

    • Rachel Sarnoff says:

      I LOVE this, can just see you in the army uniform with the boogie woogie heels! Thanks for taking the Challenge, Elisse!

  149. I spent way too much on MYSELF while shopping for others this past holiday. (embarrassed) so I will take a spending break! thredUP is a great way to fill my desire for new wardrobe choices without spending a lot! I’m in! 🙂

  150. Jessica C. says:

    I’m excited! I haven’t bought anything since October and I am also doing the KoniMar method purge to my room/house. Only clothes I recently bought were for my 20mo daughter – which I bought at a consignment shop!

    • Rachel Sarnoff says:

      Awesome! You are in THE perfect place to do the Shop Drop Challenge 🙂 Thanks so much for joining, Jessica!

  151. Linda Solimine says:

    Been cleaning out closets and swapping with friends from their closets. Lots of fun! Reducing consumerism and the toll of manufacturing on the planet is a great way to start the new year 🙂

  152. Laura Parker says:

    I’m in! I’ve made it 6 months before without clothes shopping, I can do this 🙂

  153. I’m in! Getting out my sewing machine tomorrow to repurpose some clothes.

    • Rachel Sarnoff says:

      Yay! That’s awesome. I am handy with a thread and needle, but sewing machines terrify me. Thanks for taking the Challenge Justine!

  154. This is great, I usually only shop a couple times a year and thrift shop between so it will not be challenging but I appreciate the movement!

    • Rachel Sarnoff says:

      Then you are the perfect person to demonstrate how to get this Challenge done! Thanks for joining us, Leah! 🙂

  155. Doing it. Will be difficult, but I’m in. There, I said it’s real.

  156. Looking forward to thinning out my closest, recycling my treasures and sharing those items that no longer work for me. Mindful purchases and less waste.

  157. Aishwarya Gurung says:

    Well I am trying out capsule wardrobes and i will definitely incorporate more vintage pieces in there. Looking forward to this.

  158. I rarely buy even second hand clothes. I really have wanted to check out some new vintage shoppes though. I do want to do the challenge. Could I start it in late January? Thanks!

    • Rachel Sarnoff says:

      Yes of course! You set the date that you want to start, and just make sure the period goes for 30 days. Thanks for taking the Challenge with us Brigit!

  159. I’m already a thrifter so, admittedly, this won’t be the hardest challenge. 🙂 That being said, it was fascinating to find out those facts on how much is thrown out and wasted! Makes me want to thrift that much more so I am joining in on the challenge with a full heart!

    • Rachel Sarnoff says:

      Hi Katie I just checked out your blog, it’s awesome!! So glad to have you on board for the Challenge!!

  160. We are trying to live ‘lighter’ so that we can build up some additional savings and start traveling more.

  161. I had no idea someone had put this challenge together, but I love it! It’s just what we need to remind us that everyone needs to do his/her part to take care of the earth. I’m in!

    • Rachel Sarnoff says:

      Awesome! I’m so glad you’re joining us, Mary! This is the third year I’ve done it, and it just gets more and more fun 🙂

  162. Losing the baby weight! So instead of buying anything new I can rediscover my pre-baby clothes.

    • Rachel Sarnoff says:

      That is great incentive! It took me as much time to lose it as it took to gain it 🙂 Thanks for taking the Challenge, Tanya!

  163. I’m in! And this should be interesting bc I just found out that I am expecting, so I hope to stay my same size for a month… Or source out some good maternity thrift finds!

    • Rachel Sarnoff says:

      Congratulations!!! That’s wonderful news. I loved swapping when I was pregnant–you change sizes so quickly, it seems like a waste to drop a bunch of money on new clothes! has maternity clothes, you can just search “maternity” and all their preloved offerings will pop up. Thanks for taking the Challenge with us, Valerie!

  164. I love thredup and will be inspired by that. And my local consignment, and goodwill.

    • Rachel Sarnoff says:

      Yay! Thanks for taking the Challenge, Christina–you have a lot of resources to make it easy for you! 🙂

  165. I believe I can do this. I just bought a lot of clothes for a trip I took over the holidays, and am set. I felt guilty because I usually do this before taking a trip and looked over the clothes I bought for the last trip, but they just weren’t right for the area I was going. I always donate my discarted clothes to Lupus Foundation because they pick it up at the house and the clothes don’t just sit in a dump. I’m trying to lose weight in the next year and hope I’m good with a sewing machine to take my new clothes in!

    • Rachel Sarnoff says:

      You can do it! Shopping preloved is so great when you’re changing sizes, too. Thanks for taking the Challenge with us, Debi! P.S. I didn’t know about the Lupus Foundation pick up, definitely something to look into 🙂

  166. What fun

  167. Boricuadiva says:

    This challenge may very well be harder than sticking to New Year’s diet but I’ll do my best not to shop for clothing for 30 days.

  168. Sarah Oswald says:

    This is an easy challenge so I am all over this one

  169. I don’t think I’ve bought a new piece of clothing in years. Thrifting and swapping is where I find the best treasures.
    I love sharing the notion of recycling clothing.

  170. I’m in. I’ve just been reading Marie Kondo’s book on organization so this should tie in nicely with a clean less wasteful New Years. Now I just have to not mindlessly buy a new t-shirt or too. My guilty mindless act.
    Ps love the Starbucks boycott. I have avoided them for years. It’s so much better to support your local coffee house anyway.

  171. I’ve gained so much weight, I dont want to try on/buy clothes!

  172. Awesome!! I use Thredup, including many Christmas gifts & this will make sure I don’t veer off track and encourage others to do the same thing!

  173. How fun! The challenge is accepted! 🙂

  174. Rachel I just have to say as another ethical fashion mind individual I have very glad you have posted this! I’m taking the challenge this year with you and would love to work with you in the future once my own company starts! If you’d like to know more please don’t hesitate to send me an email 🙂

  175. Linda Solimine says:

    Decreasing consumerism is definitely a critical component in the fight to save our planet.

  176. Dana Rodriguez says:

    What a great challenge! Being thrifty and and helping reduce waste is something I want to be a part of!

  177. my wife would have fun with that!

  178. Cheri DeWitt says:

    Any challenges to be less self and more green are worth it 🙂

  179. I’m totally in! This is such an awesome way to introduce people to this idea!

  180. I am all for this challenge. I often shop thredUP as well as thrift stores when it comes to getting clothing. I love the idea of having a clothing swap party. I might have to try that!

  181. Easy peasy for me being a major thriftier – clothes in particular.
    I’m tweeting and liking!

  182. Every year, I try not to buy anything new between Jan 1 and my birthday on March 11. But no one holds me accountable, except for me, so I’d love to do this with a whole group of people!

    • Rachel Sarnoff says:

      That is such a great goal–you’re already doing the Challenge! Thank you for joining us, can’t wait to see comments and conversations in January 🙂

  183. Perfect timing! I’ve just spent the weekend doing a massive clean-out of my closets and I’m so enjoying it being neat and organized. Everything finally has a place and I don’t want to ruin it by adding any more stuff 🙂

  184. michelle geil says:

    Please sign me up! I just discovered ThredUp and used it for the first time, so happy to save money and resources. I also ordered several packs to share at work. Fun and thrifty (-:

  185. Willing to try this, January isn’t a big clothes shopping month for me but this year I had abstained from buying anything for myself until after the holidays. I think I will need to reminders to keep with the pledge.

  186. Dicque Walz says:

    I love finding bargains at thrift shops & estate sales so this shouldn’t be hard!

  187. Very excited for this challenge! Maybe it is the frugal New Englander in me, but I have been consignment/thrift/swap shopping all my life. Even my prom dress was from Goodwill. 🙂

  188. Carrie Duran says:

    After looking at my credit card balance, I realized I’ve been buying too much clothing for my daughter and myself. I’m taking the challenge because I’d like to lessen my financial and environmental impact.

  189. i’m taking the challenge because i’m definitely guilty of fast fashion!! i’d love to focus more on mindful purchases and less waste!

  190. It isn’t a difficult pledge for me, Not a big clothing shopper already.


  1. […] recycle by joining an online community of supporters to the slow fashion movement. There’s also The Shop Drop Challenge, an annual January pledge not to buy any new clothes for 30 days, choosing like-new consignment, […]

  2. […] one of these beautifully curated resale stores in Santa Monica, called The Closet Trading Co. for a #ShopDrop2016 event. Hosted by sustainable fashion and mommy blogger, Rachel Sarnoff, the Shop Drop movement […]

  3. […] Just…wow. I can’t believe we’re at the end of #ShopDrop2016. What an amazing month! How many people participated? How many fast fashion fixes did we inspire? […]

  4. […] to and leave a comment at the bottom of the page that you are pledging not to buy any new clothes for […]

  5. […] seen on NBC’s “The Night Shift,” is even cooler. Especially now that she’s taking the Shop Drop Challenge with us! Sarah shared her philosophy on shopping, swapping and her favorite place to score preloved […]

  6. […] in exchange for a minimalist wardrobe consisting of their most significant separates. And with Shop Drop 2016 underway this January, now is the perfect time to explore the concept of sparse, more sustainable […]

  7. […] ThredUP! You bet I want to win, so I’m all for it. For more details on entering, head over to Mommy Greenest, but do it fast since you have to start by the end of January! Not only will you be helping with […]

  8. […] in exchange for a minimalist wardrobe consisting of their most significant separates. And with Shop Drop 2016 underway this January, now is the perfect time to explore the concept of sparse, more sustainable […]

  9. […] the 2016 pledge has more than 700 sign-ups and hopes to hit 1,000 by the end of January. Sign up for the pledge and you’ll be  entered to win a $250 consignment shopping spree at ThreadUP and invited […]

  10. […] To sign up or for more information, please visit […]

  11. […] her own right? The actress and television personality opens up about her motivation for taking the Shop Drop Challenge in this exclusive Mommy Greenest […]

  12. […] the fence about taking the Shop Drop Challenge? Perhaps the gift bag may convince you. What’s inside? Take a […]

  13. […] buy your way out of a bad situation…Thankfully, you can take steps to help change that. The Shop Drop Challenge presented by the lovely folks at MommyGreenest is an easy way to help take a break from rampant […]

  14. […] you can take steps to help change that. The Shop Drop Challenge presented by the lovely folks at MommyGreenest is an easy way to help take a break from rampant […]

  15. […] Greenest (a.ka. Rachel Sarnoff) is kicking off her annual Shop Drop Challenge. What’s that, you ask? It’s a month-long commitment to avoid buying new clothes (like-new, […]

  16. […] Greenest (a.ka. Rachel Sarnoff) is kicking off her annual Shop Drop Challenge. What’s that, you ask? It’s a month-long commitment to avoid buying new clothes […]

  17. […] time for me to cut back. I’m joining the 3rd Annual Shop Drop Challenge with thredUP and MommyGreenest. Can I give up clothes shopping for 30 days? […]

  18. […] we throw into the landfill are recyclable. Do you want to do something about this? Then take the 2016 Shop Drop Challenge, started by Rachel Lincoln Sarnoff, the founder of and the most fashionable […]

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